Xala Studio SAN DIEGO · TIJUANA / EST. 2026
AI consulting and custom software Strategy · Build · Train
Document
Studio sheet
Revised
2026-08-14
Status
Taking work
San Diego
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XALA

What we do We find where AI and software would pay off in your business, then build it.
Region San Diego and Tijuana. Working with owner-led businesses across the U.S. and Mexico.
Entry point A $1,500 audit that shows where AI would save you money.
Openings Room for two more projects in 2026.
we build the software
that runs behind it

Xala makes AI make sense.

Show us how your business runs. We find the work that eats hours and doesn't need a person doing it, then we build the thing that handles it. Bilingual studio in San Diego and Tijuana, working across the U.S. and Mexico.

Start with an AI audit See the work
01 / What we look for

Where the hours go

Your best people spend their days on work a system could do.

this is what
we fix

Every business we open up is losing hours in the same handful of places. This is the list we start from.

  1. 01Quotes and estimates rebuilt by hand, every time
  2. 02Leads that sit three days before anyone answers
  3. 03The same customer question, answered from scratch
  4. 04Numbers retyped between two systems that should talk
  5. 05The owner still approving what nobody else can

None of that needs a chatbot. It needs someone to look at how the work actually moves, then build the piece that is missing.

02 / Start here

Start with the audit. Then we build.

The audit is a $1,500 document: how your business actually runs, where AI or software would pay for itself, and what each fix would cost to build. Most owners come to us knowing something is wrong and not knowing what to ask for. That is what the audit is for. Everything under it is what happens next.

02b / Who it is for

Owner-led businesses that outgrew their spreadsheets.

Roughly 5 to 50 people, real operations, no in-house technical team, and an owner who still touches almost everything. The industry matters less than whether the same work keeps getting done by hand.

If you are one or two people, you probably don't need us yet. ChatGPT Plus, a scheduler and a decent template will take you further than we will, and we would rather say so now than sell you a build you cannot use.

04 / Live demos

Sample builds you can click through.

These businesses are invented. The sites, and the software behind them, are real and clickable, built so you can feel what yours would be. On the biggest ones you can open the staff side too: bookings, orders, invoices.

Rondine, a fictional North Park café pizza bar demo site, warm cream and red, with a wood-fired pizza hero
01 / Restaurant

Rondine

A café pizza bar that takes orders online, plus the kitchen software that keeps tables turning.

Menu managerReservationsOrder queue
the staff side is
clickable too
All eleven demos →
05 / Our own products

Why not just use ChatGPT yourself?

You can, and sometimes the $20 plan is all you need. We'll tell you when it is. What it won't do is find the jobs in your business worth automating, or build the software around them. We build our own AI products, so you get advice from people who have already done it.

KERNL

One place every franchise location finds the current version of a document, and can ask questions about it in plain English. A bigger system. We take these by referral.

Case study →

Carpa

Rental software for event and party companies. We built it for one operator first. Now we're turning it into something any rental company can run on.

Still building, not open yet
05b / Start anywhere

Choose where to start

01 / Work

Selected work

Real projects in detail: local search, online stores, business software, portfolios. What we built and what changed.

Open → 02 / Studio

About + FAQ

How we work, what things cost, and straight answers to the questions people ask before they hire us.

Open → 03 / Notes

Studio notes

Short writing on websites and business software, for owners and managers.

Open → 04 / Tools

Free tools

Check whether AI assistants can find your business, and write up what you need. Both free, no sign-up.

Open →
06 / Studio

An independent studio in San Diego.

Small studio. With you from the first call to launch.

We help San Diego businesses put AI to work: an audit that finds where it pays, workshops that train your team on your own workflows, and custom software when there's something worth building. We still build websites, made to show up on Google and in the answers ChatGPT gives.

Tell us about your project Read about the studio